The Brightside: Pleasant State
SPRING CLEAN YOUR HOME TOXIN FREE WITH OUR FRIENDS PLEASANT STATE
Never mind a global pandemic, 2020 was the year Pleasant State set out to revolutionise the way we clean our homes, and what a wild ride it's been!
We love a female-founded brand. Tell us about how you came to work together.
She came across the just-add-water concept overseas and realised nobody was making them in Australia and globally. So Ami set out to find a solution using high-quality, plant-based ingredients. She knew she could create an amazing, ethical business and product but needed someone to bring the brand to life and build a community of changemakers to support it. And that's where I came in! A mutual friend of ours introduced us at a cafe on the Sunny Coast. As soon as I heard Ami's wild idea to rid the world of single-use plastics and toxic cleaning chemicals, I was in. This all happened in early 2020, just days before the start of the pandemic.
As the new reality began to set in, we quickly realised that if there was ever a time the world needed non-toxic, zero-waste and effective cleaning products, that time was now. So we put everything we had into Pleasant State, and three years later, I'm incredibly proud of how far we've come.
What inspired the creation of Pleasant State?
Through our work and by developing revolutionary products, we want to rid the world of toxic cleaning chemicals packaged in single-use plastic while changing our customers' relationship with cleaning. Cleaning doesn't need to be a thankless chore, a necessary evil that's hidden under the kitchen sink. We've created products that bring joy to cleaning and can be displayed proudly on your kitchen bench. Products that ultimately make home care a form of self-care.
In a market filled with cleaning brands, what sets Pleasant State apart?
Even our bar wrappers are certified home compostable. We scent them with essential oils, not artificial fragrances, so they smell amazing and are better for your health. And most importantly, they actually work! In addition to these product features, Pleasant State is a female-founded, bootstrapped and crowdfunded business that is supported by a rapidly growing community of like-minded people, all working in the present state to create a future Pleasant State!
Can you share any intriguing facts about the cleaning industry that people might not be aware of?
The sustainability aspect of your brand is so inspiring. Can you share with us how your products are eco-friendly?
What exciting things can we expect in the future?
Shop our range of sustainable homewares:
HOME by Natural Harry
Kiss The Cook 100% Linen Tea Towel
Arabella Linen Table Cloth
Joni Rad Cook 100% Linen Apron