The Story Behind Our Rad Dad Range
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Five years ago we created a cap that changed everything for our little business.
A gift that celebrated fatherhood without the cliché.
We’ve all been there—scrolling through golf gear, BBQ sets, expensive surfboards and ugly coffee mugs with bad jokes. That’s exactly why, 5 years ago we created a cap that changed everything for our little business. A gift that celebrated fatherhood without the cliché.
The Gifting Struggle Was Real
Finding the perfect gift for Father’s Day is tough. Trust us—we’ve been there. A few years ago, working from Jasmines back deck over coffee and chaos (thanks, toddlers), we were talking about how hard it is to find something thoughtful, useful, within budget, and actually cool for the dads in our lives. Why are men so hard to buy for?
We Realised We Weren’t Alone
With young families of our own and a growing Banabae community full of parents, we figured others were having the same Father’s Day dilemma. That’s when the idea for the Rad Dad range was born. Inspired by our own (then younger) partners we set out to design a logo and a cap we knew they would love to wear.
Thoughtful. Wearable. Sustainable.
We wanted to create something practical but special. A keepsake—but cool. So we designed the first Rad Dad cap with our own outdoorsy men in mind - what would they wear? what do they like? What should the logo look like? …..and of course it needed to be sustainably made. No gimmicks, just good vibes.
It Took Off (Fast)
We started out making just 50 caps for our first ever run. We sent out an email and they sold out in a day! So then we made another 100, gone again. Then 200. Every drop flew off the shelves. That’s when we knew—this was something more than just a cap.
From Cap to Collection
Fast forward to today, the Rad Dad range includes all the things rad dad’s wear on the daily. Tees, socks, backpacks, and those very much loved gifts that match with their little ones (yeah rad kid!). We created pieces that celebrate both fathers AND father figures (Funcle, pop’s, coach) because as we all know - It takes a village! The Banabae rad dad range has now become a tradition for so many families each Father’s Day—and we couldn’t be more proud! Trust us when we say that every time we spot a rad dad tee or cap in the wild we do a little fist pump.
So, if you want to avoid the endless doom scroll looking for gifts but are stuck on what to get Dad this year, we’ve got you!
