Banabae is a family concept store dreaming up ethical products with soul—and just the right sprinkle of childhood nostalgia. From apparel to accessories and retro homewares, every piece in our range is designed to make you smile and feel good about your purchase.

We specialise in meaningful gifts for families—ones that bring joy, spark connection, and leave a lighter footprint on the planet.

Our story begins with two new mamas and a spark of inspiration.

Alana and Jaz, long-time friends and fellow retro lovers, found themselves on maternity leave with babes in arms—and totally uninspired by the baby linens on offer. Their love of colour, nature, and all things vintage led to the birth of Banabae: a joyful range of ethically made swaddles designed to brighten the everyday.

Since then, Banabae has grown into a vibrant collection of eco-conscious apparel, accessories, and homewares—each piece made to fill your family home with fun, positivity, and purpose.

We’re small, but mighty.

With decades of experience in design, sourcing and production, Alana and Jaz built Banabae to be the kind of business they wanted to shop with: ethical, transparent, and doing better by people and planet.

We only work with natural fibres (organic and non-organic) that are breathable, sustainable and toxin-free. Our designs are digitally printed—meaning no harsh chemicals or excess water—and we’re proudly exploring the sustainable power of hemp and recycled fibres in our collections.

We also say a big “no thanks” to single-use plastics at every step of our process.

As proud members of 1% for the planet. we donate 1% of our revenue to environmental causes across the globe. Because we believe every business has the power to make a difference.

OUR VALUES:

What we value

At Banabae, connection and positivity guide everything we do—from the way we design, to how we make, to how we show up for our customers.

We want you to feel a real sense of value in our products—not just because they’re beautiful, but because you know how they’re made, where they come from, and the care that goes into every detail.

So thanks for being here. We’re so glad you found us.

Follow our journey on instagram or reach out via our contact form. We’d love to hear from you.