founded on friendship
Our brand story
What started as a lack of inspiration and excitement for baby linens on offer grew into a lifestyle business built on nostalgic, retro-inspired products with soul.
Live on the brightside
Banabae is always looking on the bright side. Designing ethical products with soul and a sprinkle of childhood nostalgia. Each product is designed to make you smile whilst also having positive impact on people and planet.
It all began when friends Alana and Jaz found themselves with new babes in arms, on maternity leave and totally uninspired by the baby linens on offer. Both retro lovers, bush and beach explorers and new mama's meant that the birth of Banabae was one that came oh so easily. They launched with a range of colourful, retro inspired and ethical swaddles. From there the range grew and expanded to eco conscious apparel and homewares that fill the family home with fun and positivity.
Both Alana and Jaz have spent decades in design, sourcing and production and knew Banabae must work within an ethical and sustainable framework. Sourcing fabrics and using print techniques that are the best for you and our environment.
Our business was founded on a desire to do better by people and planet and our sustainability journey is an ever evolving one. Banabae use only natural fibres (both organic and non organic) that are breathable, ethical and toxin free. We digitally print our beautiful designs, eliminating harsh chemicals and wastage. We are particularly focused on the sustainable qualities of Hemp and recycled fibres and are actively sourcing to further incorporate these fabulous fibres into our range. Banabae work collaboratively with our suppliers and aim to eliminate single use plastics every step of the way. We believe in the power of positivity and that every business has an opportunity to make the world a better place. In light of this, we are proud members of 1% for the planet. Donating 1% of our revenue to various environmental causes around the globe..
We value Connection and Positivity in how we design, how we make, and how we communicate. We aim to allow our customers to perceive value in our range through a greater understanding of the way in which each item is conceived and made. From design, to an understanding of fibres, production, to the way we sell and our charitable giving. These connections allow us to create products with soul.
our sustainable journey
fabrics and fibres
Banabae is committed to using only natural, organic, or recycled fibres in our apparel, homewares and accessories.
interested in working with us
If you are an optimistic soul, passionate about sustainability and mindfully made goods then you might just be a good fit for the Banabae team. We post vacant positions on our careers page but feel free to get in touch any time via firstname.lastname@example.org